LinkedIn is a social network founded in December 2002 and launched in May 2003, at this time LinkedIn is the largest professional network in the world and has more than 150 million users in more than 200 countries.
Are you sure about why you want your company to be on LinkedIn? Not having a goal on LinkedIn is waste your time, you have to choose one or more objectives because they will determine how to orient your profile, which groups to belong, which contacts to request … If you do not have this clear, make a professional profile on LinkedIn will not get results.
If you are thinking about creating a company profile, you have to know LinkedIn offers the possibility of create pages for companies, that will give us a more professional vision of your business.
In this case we will see how to create a page for your company, when we create the page, we will have to choose a company logo, a slogan and a summary where we will present our company. Once the page is created, I will give you some tips:
- We will have to create a monthly planning about publications, you have to think about your goals and what audience will see us.
- It is very important the logo, it is the first impression of the page, and in the summary you have to transmit quickly to what the company is dedicated but at the same time it has to awaken the interest of the public.
- If you take a look at the big companies, they never publish about how good they are “and they are”, they always talk about helping clients and how to make their lives easier. If they don’t do it, you don’t neither, this can give a selfish image of your company.
- You have to do networking, it’s a great opportunity to make a wide network of contacts that can help us grow and also to find good employees.
After reading these tips, do you dare to create your LinkedIn page?