In our recent transnational meeting in Romania we discussed about the development of the next training package, that will be implemented in the upcoming international workshops in Greece. The focus was on the creation of an e-enterprise and its promotion through the use of different ICT and social media tools. The knowledge will be transmitted through workshops, in which adults from different partner countries will participate. Based on the project idea about “how to create an e enterprise’’ we elaborated the learning material, that will be at the disposal of participants for processing.
The project idea, following the Europe 2020 Strategy, aims mainly at Job Market in an attempt to boost employment through digital era. That means, it combines two basic features of Europe 2020 Strategy: at first the ‘’inclusive growth’’ and the agenda for development of new competences and secondly digital agenda as a part of “smart growth” (European Commission, 2010). They constitute the two of the 3 main priorities and respectively, the flagship initiatives of Europe 2020 Strategy. (European Commission, 2010)
Although the main importance is given to the strengthening of employability, digital agenda is taken strongly into account, as the content of the learning material in training packages is related to the improvement of ICT competencies for learners and teachers for the development of an e-enterprise. Some of the tools that were presented during the meeting were Hootsuite, Google Adwords, Google Analytics, Gantt chart etc. in the terms mostly of creating but also raising attractiveness of an e-enterprise. In the same vein digital agenda reinforces ‘’e-commerce’’ for businesses. (European Commision, 2014)
The reason for this strong connection between employment and digitalisation, is that nowadays digital economy steadily rises and opens the way for new fields of employment. Researches show that ‘’there are more than 7 million jobs in the ICT sector in Europe’’ (European Commision, 2014) So, digital era constitutes a very good chance for hiring people especially if we think that crisis plagues Europe and influences strongly employment in many countries.
On the other hand, job market is in front of a big challenge as digitalization changes the relations of production, the old system of administration, working conditions and opens a new way of information and automation. The question that is raised, concerns the sensible use of these new technologies. On its positive aspect digitalization enables the access to a plethora of information, easy access to digital system for everyone (vulnerable population e.g. people with special needs), efficiency in the work but also opportunities for innovation. Especially innovation as a crucial factor for EU Strategy can be deployed to develop further digital systems through new fields of technology and research.
In these terms the conduction of training courses with a glance in developing an e-enterprise in the project can offer big opportunities to the participants. It covers the need for basic literacy in the e-world (digital media) but also creates innovative results and products, following the principles of Erasmus+ Programme Guide for key action 2 in the field of innovation and exchange of good practices, from which the biggest part of fund is coming.
The project, by providing training course to both teachers and learners in order to educate them for the use of basic ICT tools, embraces a new part of the market. It constitutes an initial step and a motivation for participants to enter a new digital world, in which the job offer is quite high as it represents nearly 5% of European Economy (European Commision, 2014). Under these circumstances, it can function as a starting point for striving later an advanced learning process in the field, in a sense that ICT skills are necessary nowadays for more than 90% of professions. (European Commision, 2014).
European Commision. (2014). The EU explained Digital Agenda for Europe. Luxemburg: Publications Office of European Union.
European Commission. (2010). Europe 2020: A European Strategy for smart, sustainable, and inclusive growth . Brussels: European Commision.